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Research papers

Informing the staff of products, services and supplementary activities

The paper seeks to establish a link between research and advertising, communication and training as they relate to the marketing mix of activities. It indicates that selling is the vital link which provides profit. To that background the functions of...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Ronald E. Dawes
June 15, 1982
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Citation

Dawes, R. E. (1982a, June 15). Informing the staff of products, services and supplementary activities. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/informing-the-staff-of-products-services-and-supplementary-activities